Tai Pei Frozen Food

THE CHALLENGE

Our challenge was to create a campaign to conquer frozen food stigma while appealing to the millennial target market with two budgets: $10 million and $15 million.

SKILLS AND SOFTWARE

Adobe Creative Suite 6 (InDesign, Photoshop, and Illustrator)

UI/UX, Layout, Presentation Design, Collaboration, Brainstorming, and Research

MY ROLE

I was the lead graphic designer. I worked with the art director to create the visual storyboard for the campaign and executed the final book, print design, and logo.

Creative Team Members: Leah Viele-Verner (Creative Director), Brandon Torres (Photography and Stop Motion Video), and Kristina Van (Video Editing, Voiceover, and App Design)